The intersection of luxury, streetwear, and high-performance automobiles resulted in a whirlwind of hype and astronomical prices when Supreme and Louis Vuitton collaborated. While no actual Ferrari was officially produced as a collaborative effort between the three brands, the impact of the Supreme x Louis Vuitton collection extended to the automotive world, particularly influencing the aftermarket value of Ferraris adorned with custom wraps featuring the iconic monogram. This article explores the price points of the original Supreme x Louis Vuitton collection, the subsequent impact on the market for custom-wrapped Ferraris, and the inflated resale values currently seen, focusing on the incredible mark-up experienced by even seemingly simple items like T-shirts.
The Supreme x Louis Vuitton Collection and its Initial Prices:
The 2017 Supreme x Louis Vuitton collaboration remains one of the most hyped and sought-after collections in fashion history. The collection featured a wide array of items, from ready-to-wear clothing to handbags and accessories, all infused with the distinctive Supreme box logo and the classic Louis Vuitton monogram. The prices, even at launch, were significantly higher than typical Supreme items, reflecting the luxury branding of Louis Vuitton.
The collection's accessibility was severely limited, fueling the demand and driving up resale prices almost immediately. While precise pricing for every item isn't readily available across all retailers, certain items serve as excellent examples of the initial pricing strategy and the subsequent market inflation. For example, the red hoodie, a relatively common item in streetwear collections, retailed for $935 USD. This price point was already significantly higher than most Supreme hoodies but was considered justifiable given the collaboration and the Louis Vuitton branding.
However, the most striking example of the price disparity between the original retail price and the current resale value is evident in the simpler items. The T-shirts, a staple in any streetwear collection, originally retailed for $485 USD at the Louis Vuitton pop-up stores. This was significantly more expensive than a typical Supreme T-shirt, reflecting the luxury partnership. Today, these same T-shirts command prices ranging from $1000 USD to a staggering $2000 USD on platforms like eBay. This represents a 100% to 300% increase in value, illustrating the incredible demand and collectibility of this highly exclusive collaboration.
This price escalation isn't unique to the T-shirts. The entire collection experienced significant price increases in the resale market. Handbags, in particular, saw astronomical price increases, with some pieces fetching prices many times their original retail value. The limited quantities and the global hype surrounding the collaboration directly contributed to these sky-high resale prices. This also demonstrates how the limited-edition nature of the collaboration, coupled with the inherent desirability of both brands, created a perfect storm for price inflation.
Ferrari Covered In Supreme x Louis Vuitton Signature:
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